Betterguards debuts cutting-edge ankle brace, featuring groundbreaking injury protection and recovery technology, to the basketball community
NEW YORK, July 20, 2023 — Betterguards, a next-generation sports technology innovator, announced today the unveiling of its newly launched U.S. product The BetterGuard during NBA Summer League 2023 in Las Vegas.
The company was one of only five selected as part of the NBA Launchpad program in 2022, which is the leagues’ initiative to source, evaluate, and pilot emerging technologies that advance the NBA's top basketball and business priorities. After its success last year, the Betterguards returned to NBA Summer League offering NBA an up-close look at The BetterGuard's groundbreaking injury prevention and recovery technology shaping the future of basketball.
"We’re thrilled to be back at NBA Summer League and to offer a unique solution for ankle injury prevention," said Betterguards CEO Tony Verutti. "Nobody deserves to miss time due to ankle injuries, and that’s why we’re committed to solving an issue that’s plagued the NBA for decades. The BetterGuard ensures players can stay on the court and compete at the highest level with full mobility and peace of mind.”
Continue reading the full story here: Emerging sports tech company debuts cutting-edge ankle brace
